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Cocoon x Raptors

SCOPE

Visual Identity Design, Photography, OOH Collateral, Social Media Strategy

ROLE

Art Director / Designer

OVERVIEW

In the unique and challenging setting of the NBA bubble, where teams are away from their home courts and accustomed routines, maintaining optimal physical and mental well-being becomes paramount. Recognizing the pivotal role that quality sleep plays in athletic performance, Cocoon by Sealy strategically partnered with the Toronto Raptors to emphasize the significance of the "home sleep advantage" even when away from home.

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