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SANDRA SAAD
CREATIVE DIRECTOR
Project Scope:
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Logo Development
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Visual Identity Design
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Website Design
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Collateral & Template Suite
University of Toronto
Having designed several websites for the University of Toronto, the team was deeply familiar with adhering to the university’s overall visual identity while interpreting it in a unique way for individual entities within the institution. The University asked for a fresh VIS and, at the same time, was undergoing a transition in leadership, so it was necessary to employ a rigorous process to achieve internal alignment with new stakeholders.
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