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SANDRA SAAD
CREATIVE DIRECTOR
Project Scope:
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Filming & Production
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Visual Identity Design
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Social Media Strategy
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Ambassador Collaboration
Tempur x Hockey Canada
In the world of professional sports, the significance of optimal performance and recovery cannot be overstated. Sleep, as a critical component of an athlete's overall well-being, plays a fundamental role in physical and mental readiness. The partnership between Tempur-Pedic, a renowned innovator in sleep technology, and Hockey Canada, a national leader in ice hockey development, is a strategic collaboration aimed at emphasizing the profound impact of quality sleep on the Paralympic Men's Hockey Team.
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